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Linking a Google Business Profile to Google Ads for Enhanced Local Advertising

Overview

The customer requested support for linking a Google Business Profile to an advisor's Google Ads account. This integration is crucial for enhancing local visibility through Location Extensions in ads. The process requires GBP verification and account permissions. The internal team provided step-by-step instructions to facilitate this setup.

Information

Issue: Linking a Google Business Profile to a Google Ads account for enhanced local advertising.

Resolution Steps:

  1. Verify Google Business Profile (GBP):
    • Ensure the advisor's GBP is fully verified through Google (via email, phone, or video).
  2. Check Ownership and Access:
    • Confirm that the same Google account owns or manages both the GBP and the Ads account, or ensure appropriate permissions are granted.
  3. Linking Process:
    • Log in to the Google Ads account.
    • Navigate to Assets > Location assets.
    • Choose to link a GBP and sign in with the account managing the advisor’s GBP.
    • Select the correct GBP or request access if needed.
    • Once linked, select the appropriate location(s) to activate Location Extensions.
  4. Additional Considerations:
    • The connection between GBP and Ads is for advertising purposes only.
    • If the GBP is centrally managed, the Ads linking must still be done manually within the Google Ads interface.
  5. Support and Verification:
    • If assistance is needed with verifying the GBP or managing permissions, contact support for guidance.

Note: Ensure that the advisor or organization controls the relevant accounts or permissions to avoid any blockers in completing the setup.

Frequently Asked Questions

How do I verify if my Google Business Profile is fully verified?
Verification can be done through Google via email, phone, or video. Check the GBP settings to confirm its verification status.
What permissions are needed to link a GBP to a Google Ads account?
The Google account managing the GBP should have ownership or management rights over both the GBP and the Ads account, or appropriate permissions should be granted.
What if the linking process doesn't work as expected?
Ensure all verification and permissions are correctly set. If issues persist, contact support for further assistance and troubleshooting.
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  1. Priyanka Bhotika

  2. Posted

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